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Intellichoice was honoured to be an official sponsor of “eat Australian-sourced food” on Australia Day on Thursday 26 January 2012.

President of AgForce, the Queensland horticultural growers organisation, Brent Finlay, launched the campaign with a presentation to the Deputy Prime Minister, Treasurer Wayne Swan, of a hamper of Australian produce. The Hamper was described as a symbolic gesture of appreciation of Australian Government support following the flood disasters.

The event aimed to encourage Aussies to “Eat Australian on Australia Day” and take a moment to consider the effort it took to get the food to the table.

AgForce Queensland, Queensland Farmers’ Federation (QFF), Australian Banana Growers’ Council (ABGC), CANEGROWERS, Resource Consulting Services (RCS), Queensland Dairyfarmers Organisation (QDO), Tasmanian Farmers & Graziers Association (TFGA), Australian Prawn Farmers’ Association (APFA) and Growcom worked together on the promotion.

Agforce’s Mr Finlay said, “After experiencing some of the worst climatic events in our history, Australian growers deserve to know they are being appreciated. Their work and their efforts are highly valued among the Australian community, and this is a terrific way to show it.”